AMICI

Grand on the outside, game on the inside. Amici provides the feeling of inclusiveness and belonging, without the rigidity of exclusiveness: it’s the third place. It’s classic in theory, yet modern and forward-thinking in practice. It’s elegant, and approachable at the same time. Different vibes, different experiences and unforgettable flavors.

The concept is based on classic signage and logos from the 50s and 60s in Italy, where typography and graphic elements were a fundamental part of the eateries communication. The type treatments paired with a functional and elevated overallaesthetic will result in a unique visual identity. The graphics will be friendly, approachable and charming, but also suitably high end, to convey the quality of cooking.

‍